Creating a new website or redesigning your existing one is always exciting. You have the opportunity to flex those admittedly underused creativity muscles and present what you do online in an engaging and interactive way.
More often than not, too many ideas are presented and the effort to include them all becomes is daunting. This results in a cluttered website that is far from user friendly. On the flip side, many sites don’t have enough content. To make up for the lack of words, they throw in tons of pictures that slow the website down.
What may seem cool and unique in theory can very easily fail in execution. Generally speaking, the answer is often to just simplify. Think about what you like in a website and your experiences. What do you like? What annoys you?
Chances are the web design faux pas that we’ve listed below show up somewhere on your spectrum of annoying things.
Typography Overload
There are so many font types to choose from and depending on your style, you may tend to lean towards cursive. They’re really pretty to look at, but unfortunately, indecipherable. Choose fonts that are easy to read and limit the number of fonts used throughout the web design. Stick to two or three fonts that distinguish between the title, subheading and body text for simplicity and cohesivity.
Too Many Calls to Action
Yes of course your business is designed to generate business, build brand awareness, capture leads etc etc. But when everything you want to accomplish is presented all at once, your visitors are more likely to take no actions. It’s human nature. The more choices we have, the less likely we are to make a choice. Focus on a topic for a period of time, say a week or a month. When you highlight one thing, the more likely your target audience is to engage.
Crappy Visuals
It’s a given. The web is a highly visual domain. So it would seem like common sense to have imagery that’s authentic and is at least nice to look at. But there are so many sites that have stock photos with watermarks or blurry images that are supposed to be of the food they sell at their restaurant, but instead look like unappetizing blobs.
Take the time to find quality images not only of yourself (if you decided to include your picture for that about us page), but of your craft. Maybe it’s a type of latte art that you just learned how to make or an event you hosted. With screen sizes getting smaller with higher resolution, people are expecting websites to look pretty on every device.
The experience for end-users should be seamless and easy to navigate. Netwyn websites not only engage and delight, but are intuitive and simple to use. Interested in creating a website or just giving your existing website a lift? Contact Netwyn for a free consultation today!